We must re-orient ourselves to the urgency of investing in media – Bishop Gyamfi

President of the Ghana Catholic Bishops’ Conference (GCBC), Most Rev. Mathew Gyamfi has emphasized the crucial role of media in evangelization in the modern world.

The President of GCBC highlighted the inadequacy of Catholic content in the media landscape and called for urgent investment in traditional and social media.

Addressing the gathering at the opening ceremony of this year’s GCBC Plenary Assembly in Sunyani on November 13, Most Rev. Mathew Gyamfi expressed concern about the limited presence of Catholic content in the media, emphasizing that Catholics, especially the youth, are exposed not only to the teachings of the Catholic Church but also to the messages of other religious sects and tele-evangelists.

This exposure, he noted, sometimes leads Catholics to switch their allegiance to these new faiths.

The GCBC President stressed the need for the Church to adapt to the challenges of the modern world and utilize media as a powerful tool for effective evangelization. He called on the Conference to invest heavily in both traditional and social media platforms to engage with the public more effectively.

“The Conference should as a matter of urgency, invest heavily in the traditional and social media to go out into the public space as a more effective way of evangelization in our modern world. Certainly, the Church in Ghana has to re-orient herself to the urgency of this task so the voice of the church is heard and her message is proclaimed through all the earth,” Bishop Gyamfi said.

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This strategic approach, he believes, will help counteract the influence of conflicting religious messages and ensure the voice of the Catholic Church is heard.

Highlighting a specific initiative, Most Rev. Mathew Gyamfi urged Catholics to generously support the Lumen Christ TV Project, currently underway.